{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over contemporary film venues.
The largest shock the film industry has experienced in 2025? The comeback of horror as a dominant force at the British cinemas.
As a genre, it has notably surpassed previous years with a 22% rise compared to last year for the UK and Irish box office: £83.7 million in 2025, against £68.6 million last year.
“In the past year, not a single horror movie hit £10 million in UK or Irish theaters. Now, five have achieved that,” says a box office editor.
The big hits of the year – Weapons (£11.4 million), Sinners (£16.2m), The Conjuring Last Rites (£14.98m) and 28 Years Later (£15.54m) – have all stayed in the theaters and in the audience's minds.
Even though much of the industry commentary centers on the singular brilliance of certain directors, their achievements point to something evolving between moviegoers and the genre.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” explains a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But apart from artistic merit, the ongoing appeal of horror movies this year implies they are giving moviegoers something that’s much needed: therapeutic relief.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” observes a horror podcast host.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a noted author of horror film history.
In the context of a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits connect in new ways with audiences.
“I read somewhere that the success of vampire movies is linked to economically depressed times,” comments an star from a popular scary movie.
“This symbolizes the way modern economies can exhaust human spirit.”
Since the early days of cinema, social unrest has influenced the genre.
Analysts reference the boom of early cinematic styles after the WWI and the unstable environment of the early Weimar Republic, with movies such as classic silent horror and Nosferatu: A Symphony of Horror.
Subsequently came the 1930s depression and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” notes a commentator.
“So it reflects a lot of anxieties around immigration.”
The specter of immigration inspired the recently released supernatural tale a recent film title.
The creator clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Maybe, the current era of celebrated, politically engaged fright cinema commenced with a brilliant satire released a year after a contentious political era.
It sparked a new wave of innovative filmmakers, including several notable names.
“Those years were remarkably vibrant,” says a director whose project about a deadly unborn child was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
This creator, now penning a fresh horror script, notes: “During the past decade, viewers have become more receptive to such innovative approaches.”
At the same time, there has been a reappraisal of the overlooked scary films.
Earlier this year, a new cinema opened in London, showing obscure movies such as The Greasy Strangler, The Fall of the House of Usher and the 1989 remake of Dr Caligari.
The renewed interest of this “gritty and loud” genre is, according to the cinema founder, a clear response to the algorithmic content pumped out at the box office.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he explains.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to disrupt conventions.
“These movies uniquely blend vintage vibes with contemporary relevance,” notes an authority.
Alongside the re-emergence of the mad scientist trope – with several renditions of a literary masterpiece on the horizon – he anticipates we will see fright features in the near future responding to our present fears: about AI’s dominance in the near future and “vampires living in the Trump tower”.
In the interim, a biblical fright story The Carpenter’s Son – which tells the story of holy family challenges after the nativity, and includes celebrated stars as the sacred figures – is set for release later this year, and will undoubtedly create waves through the faith-based groups in the US.</