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To celebrate the launch of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting collaboration has been formed. Pokémon's creators alongside London's Natural History Museum are opening a temporary store featuring exclusive items. Fans will find products like stationery, plushes, and artwork that are drawing from the museum's aesthetic. The big draw, though, will be a specially made Pikachu card, offered as a gift with purchase for the pop-up. This shop is scheduled from the physical location to its web counterpart between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome packed with beautiful artwork depicting creatures in their natural habitats. It's essentially like the kind of research a Pokémon Professor might publish after trainers submit their data, or a naturalist's journal could have sketched if the Galapagos teemed with flying-types rather than birds. Part of the charm stems from the book's scholarly treatment, presenting Pokémon as worthy of scientific study. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in ecology and behavioral science.

What Makes This Special Card Stand Out

The company regularly to issue to release cards celebrating major tournaments and brand collaborations. A lot of these promotional cards typically highlight the iconic electric rodent that acts as the series face. The factor setting this latest museum card is its distinctly bigger size. While precise specs were not immediately shared, availability is guaranteed to be highly restricted, and fans able to get only a single card per purchase.

Limiting Reseller Interest

Per a company statement, a portion of the pop-up items may also be available beyond the institution itself. However, broader availability is slated for specific stores in the United Kingdom. Importantly, collectors will not be able to acquire this promo through the official web shop. Although reseller interest is inevitable, it appears they will have trouble hoarding mass quantities on this occasion. For those feeling left out, consider an alternative like fossil-themed display coming to Chicago in the coming months.

"All profits from purchases made in the museum store and from its online store, which covers these items, support the Natural History Museum’s non-profit work. This includes the research of hundreds of researchers dedicated to conducting studies to discover solutions to the global ecological crisis," the statement says.